Golfamore Group new majority shareholder in Matchplay

Matchplay is a match play competition for pairs with an official handicap played at clubs affiliated with the Swedish Golf Federation. To continue developing the concept, a new shareholder, Golfamore Group, which has also invested in OnTee and Out of Bounds, is now being brought on board.

Between 2020 and 2021, Matchplay doubled the number of participating teams in its match play competition for pairs with an official handicap. Last year, they also set a record with almost 800 registered teams for the competition. Now, Matchplay will be internationalized and developed as a concept. In connection with this, Golfamore Group is becoming a shareholder in Matchplay and will acquire 51% of the shares.

"For several years, we at Matchplay have successfully organized Sweden's most fun golf competition. Now we want to take the concept even further and also take the competition abroad. Golfamore Group was really a perfect match for us in our search for an external investor who is also knowledgeable about the industry. Together we will take Matchplay to new heights," says Mikael Gräntz, CEO and Co-founder of Matchplay.

Golfamore Group invests in golf-related companies and co-owns, among others, the tee-time booking service OnTee and Golfhäftet. In 2021, they also invested in Out of Bounds, which recycles and sells golf balls and operates a European e-commerce site for golf-related products.

"Matchplay has been on our radar for some time because through Golfamore Group's companies, we organize several golf tournaments, including Golfhäftet Trophy, which is Europe's largest team competition for amateurs, and Under Par Challenge. The tournaments are highly appreciated by both golfers and clubs, and for the latter, our concepts are both profitable and a perfect showcase for attracting more guest players," says Fredrik van Speijk, CEO & Co-founder of Golfamore Group.

"We have followed Matchplay with great interest and look forward to developing the competition by internationalizing the concept, among other things. Encouraging golfers to discover new courses is completely in line with our vision for Golfamore Group. This aspect will also be particularly important for the industry this season as we see a tendency for golf play to decrease compared to previous years," concludes Fredrik van Speijk.