Golfhäftet changes name to Golfamore and adds more courses
Golfhäftet is today changing its name to Golfamore to continue and optimise its international expansion. Outside the Nordic region, the company is already called Golfamore, but as of today, 12 June, the Nordic markets are also changing to Golfamore. To illustrate its ambition to grow internationally, several courses, many in the UK, are being added to the already large range. In total, Golfamore cardholders can now play at half green fees on 1300 courses in 23 countries.
In 2005, the idea of the Golf Booklet was born when a group of golfing friends got tired of playing the same course all the time and wanted to try new courses. A year later, Golfhäftet was launched with 100 courses available in Sweden. Now, 18 years later, Golfhäftet is available in six markets and has 1300 partner courses in 23 countries.
"Golfhäftet is no longer a local phenomenon but a European leader in benefit cards for golfers and our name needs to work internationally. We want to reflect our passion for golf and inspiration for more golf", says Anders Carlén, CEO of Golfamore (formerly Golfhäftet).
The name Golfamore is a play on the words Golf And More and shows the direction in which the brand is heading.
"The More bit in Golfamore symbolises the added value that we want to give to both our partner clubs and our Golfamore cardholders. The golfers will be offered more golf for the money and the clubs will get more play on the course, which generates more guest play and good finances. A classic win-win", continues Anders Carlén.
During the spring, Golfamore's group company Golfamore Group bought the British golf benefit card Open Fairways. Some of the partner courses from Open Fairways have now been transferred to Golfamore, giving Golfamore cardholders a stronger range of courses on the British Isles.
About Golfmore
Golfamore is a benefit card for golfers and enables play at half green fees at 1300 golf courses in 23 countries. Golfamore is part of the Golfamore Group.
For more information contact Johan Markus at johan.markus@golfamore.com or call +46738393393.